Wednesday, August 26, 2020

Race as a factor in the evaluation of the admissions process Case Study

Race as a factor in the assessment of the confirmations procedure - Case Study Example Race as a factor in the assessment of the admissions’ procedure The ethical guard of a university’s practice to join race as a factor in the assessment of the admissions’ procedure can be inspected through the utilization of decent variety and assorted variety pay contentions. The nearness of evident gathering disservice which is experienced by individuals from a specific race would infer that the thought of race as a factor in affirmations is helpful for the decrease of the racial groups’ social impediments while, disposing of the parts of verifiable separation, the partial mentality of broad communications, instructive, word related and private isolation and the negative effect of the pattern of neediness. The aggregation of this viewpoint advances the development of individual detriments which converts into bunch weakness. For instance, research on profession openings and lodging courses of action for racial gatherings demonstrates that separation and generalizing is predominant. The nearness of these components unfavorably influences the capacity of minority understudies and damages their potential for additional turn of events. Through the utilization of the ideas of previously mentioned contentions it very well may be presumed that race can be defended as a component of thought in the comprehensive confirmations process which assesses the individual candidate’s capacities past the customary proportions of affirmations measures and considers a mind-blowing importance encounters.

Saturday, August 22, 2020

Colour Blind Kant The Racist Eurocentric Politics Essay

Partially blind Kant The Racist Eurocentric Politics Essay A commitment the investigate of Kants Perpetual Peace Kants compositions including Perpetual Peace has defended the White intercession in non-European states since Kant and different scholars of the West idea that there is just a single progress with capital C is European and the remainder of the world are to be edified and made to resemble Europeans. However, Kant composed this harmony nearly two centuries back yet the reverberation of his compositions can be seen even today in the USA mediation in Afghanistan and Iraq where the USA is bringing in vote based system. The government capacities through financial abuse and political strength as well as burden of universalism which is in every case covertly coded. In the accompanying areas, I will talk about initial (1) the outline of Kants Perpetual Peace, (2) at that point I would likewise expose crafted by Kant as an anthropologist through the works E C Eze and Tsenay Sereqeuberhan and Uday Singh Mehta. After that I will take up (3) Sudipta Kavirajs scrutinize of Sequential Theory of Modernity to contend that there is different modernities which will be an answer to every one of those Euro-driven logicians including Kant who thought there is only one human progress European and the remainder of the world need to emulate it. From this I will move to (4) banter in regards to vote based harmony scholars who contend that vote based systems don't battle with one another and I will likewise attempt to give my investigate to this plan. At long last I will (5) presume that Kants composing was Eurocentric and by one way or another this ethical logician couldn't transcend preference against non-Whites by legitimizing intercession whose bearing ramifi cations brought about a great many disasters. Tragically, the cultivating crucial the West isn't finished, decades after the time of decolonization. I thank my instructor Professor Jyati Srivastava for her support and direction to pick this point. I am obliged to Professor Nivedita Menon with whom I talked about this issue. She gave me such a basic knowledge, that my previous draft was completely overhauled. *The creator is understudy of M A Politics (International Relations), Jawaharlal Nehru University. He can be reached at [emailprotected] Interminable Peace Kant starts his Perpetual Peace exposition by saying that (1) No Treaty of Peace will be Held Valid in Which There is Tacitly Reserved Matter for a Future. [Kant, 1795]. Here Kant says that harmony can not be accomplished despite the fact that there is a harmony understanding. Kant said that enduring harmony can't be accomplished when two gatherings have arrived at any détente in light of the fact that they were depleted to battle war any more. In spite of the fact that they are conveying threats for what's to come. Kant said such sort of understanding can just achieve harmony for brief span. In the expressions of Kant; At the point when one or the two gatherings to a settlement of harmony, being too depleted to even consider continueing warring with one another, make an implied reservation (reservatio mentalis) as to old professes to be explained distinctly at some progressively positive open door later on, the bargain is made in dishonesty, and we have a guile deserving of the delusion of a Jesuit. [Emphasize mine, Kant, ibid] I thinks here Kant says that there ought not a ceasefire on the grounds that the warring gatherings have arrived at the condition of weariness simultaneously they are keeping old cases (old questions) in the heart which will be taken up when the circumstance will be ideal. Such sort of demeanor by states will fuel threats for ever and any sort of harmony understanding will be fleeting. In the second article of segment one, Kant says, No Independent States, Large or Small Come Under the Dominion of Another State by Inheritance, Exchange, Purchase, or Donation. [Kant, ibid]. Kant says that the states isn't care for a property which could be acquired or united elsewhere. Be that as it may, it is to be noticed that Kant is utilizing descriptive word Independent before states and just free states are not to be acquired. The individuals who are not free are not secured by Kant. It implies a large number of non-Europe states were permitted to be mediated! Aside from that who has force and position to choose which nation is free of not? Obviously, Kant has given the sensible, edified White to choose which nation is free and which not. In the third article, Kant says, Standing Armies (miles perpetuus) Shall in Time Be Totally Abolished .[Kant, ibid] It is extraordinary to state such thing that there ought not be armed force since weapons contest doesn't give security. This has been dissidents empty talk for quite a long time however in all actuality the most lethal equipped states are those whose establishment is additionally founded on liberal majority rules system. How could then it be defended? Here Kant is giving good critique which has a not many takers and the procedure of weapons contest and militarization has not halted since the ascent of country states and long stretches of imperialism. One of the mainstays of the imperialism depends on military extensions . In the fourth article, Kant manages credit frameworks and obligations and how it could make issue for states. National Debts Shall Not Be Contracted with a view to the External Frictions of States. [Kant, ibid]. Here Kant says that to disallow this credit framework must be a primer article of unending harmony even more since it should in the long run snare numerous guiltless states in the inescapable liquidation and straightforwardly hurt them. They are in this manner advocated in aligning themselves against such a state and its measures. [ibid] In the fifth article, Kant discusses obstruction. No State Shall by Force Interfere with the Constitution or Government of Another State. [Kant, ibid]. Here Kant says that there ought not be a mighty intercession simultaneously he likewise gives an exemption to his own law. Notice this Kants line: Be that as it may, it would be very extraordinary if a state, by inside disobedience, should fall into two sections, every one of which professed to be a different state making guarantee to the entirety. To loan help to one of these can't be viewed as an impedance in the constitution of the other state (for it is then in a condition of disorder) . Yet, insofar as the interior dispute has not resulted in these present circumstances basic point, such obstruction by remote forces would encroach on the privileges of an autonomous people battling with its inward infection; consequently it would itself be an offense and would render the independence of all states shaky. [Emphasize mine, Kant, ibid] It ought to merit seeing that one the one hand Kant has disallowed obstruction in the interior mater of another state and yet he has likewise absolved provincial experts for their cultivating strategic non-European states, saying that if their inner insubordination, to loan help would be legitimized. Today the USA is doing likewise in Afghanistan and Iraq and it has supported its activity by refering to unstable condition in different states. We ought not overlook that the British provincial experts in India has additionally made such sort of generalizations by saying that Indian womens were living in wretched conditions and Indians were womanly to manage over. [Mill, 1975] In the six article of area, Kant talks about that in any event, during the war there ought not be such infringement of laws that harmony gets outlandish later on. No State Shall, during War, Permit Such Acts of Hostility Which Would Make Mutual Confidence in the Subsequent Peace Impossible: Such Are the Employment of Assassins (percussores), Poisoners (venefici), Breach of Capitulation, and Incitement to Treason (perduellio) in the Opposing State. [Kant, ibid]. Here Kant puts forth a solid defense that parties in war should halt from utilizing dangerous methods and strategies. In the wake of examining area I, let me quickly talk about segment II of Perpetual Peace in which Kant discusses republican constitution and class of countries. Let me start with Kants idea of republican constitution. Kant says, The Civil Constitution of Every State Should Be Republican. [Kant, ibid]. Kant here inclines toward republican constitution and connections it to harmony. As per Kant, the republican constitution depends on the standards of opportunity and in such a constitution there is plausibility of harmony in light of the fact that the rulers need to get the assent of the residents before a war is pronounced. In the event that the assent of the residents is required so as to conclude that war ought to be proclaimed (and in this constitution it can't be the situation), nothing is more normal than that they would be careful in beginning such a poor game, declaring for themselves all the cataclysms of war. Here he makes an understood explanation that a republican type of government is responsible to resident and the it can't take a choice all alone. That is the reason a republican type of government would not effectively go for war in light of the fact that the general assessment of the individuals would be against the war. This is the very premise of fair harmony scholars who contend that majority rule governments have never warred on one another. Yet, I don't imagine that when Kant is taking about interminable harmony he is in at any rate thinking on the line of equitable harmony scholars. For me the librals are misreading Kant since Kant doesn't just make qualification between republican type of government and law based one. Kant is even reproachful of the vote based type of government. Kant says: Of the three types of the express, that of majority rules system is, appropriately, essentially an imperialism, since it builds up an official force in which all choose for or even against one who doesn't concur: that is, all, who are not exactly all, choose, and this is a logical inconsistency of the general will with itself and with opportunity. [Kant, ibid] In the second authoritative article of Perpetual Peace, Kant says, .The Law of Nations Shall be Founded on a Federation of Free States. [Kant, ibid]. Here Kant is worried about beating war and strife at global level. He says that states would go into an association of countries dependent on rights to make sure about their security and

Monday, August 17, 2020

How to Use Visualization to Reduce Anxiety Symptoms

How to Use Visualization to Reduce Anxiety Symptoms Panic Disorder Coping Print Using Visualization to Reduce Anxiety Symptoms By Katharina Star, PhD facebook linkedin Katharina Star, PhD, is an expert on anxiety and panic disorder. Dr. Star is a professional counselor, and she is trained in creative art therapies and mindfulness. Learn about our editorial policy Katharina Star, PhD Medically reviewed by Medically reviewed by Emmy Ludwig, MD on February 08, 2016 Emmy Ludwig, MD, is board-certified in gastroenterology and hepatology. She practices at the Memorial Sloan-Kettering Cancer Center in New York. Learn about our Medical Review Board Emmy Ludwig, MD Updated on October 02, 2019 Jamie Grill/Blend Images/Getty Images More in Panic Disorder Coping Symptoms Diagnosis Treatment Related Conditions If you have been diagnosed with panic disorder, then you have likely experienced constant feelings of fear and anxiety. Research has shown that using  relaxation techniques can help reduce nervousness and improve your relaxation response. By enhancing your relaxation skills, you are can lower your flight-or-fight response that is often triggered during times of increased anxiety and panic attacks. Some common relaxation techniques include breathing exercises, progressive muscle relaxation, yoga, and meditation. These techniques are relatively easy to learn and can be practiced on a daily basis to assist with getting through panic attacks. What Is Visualization? Visualization is another powerful technique that can help you unwind and relieve stress. Visualization involves using mental imagery to achieve a more relaxed state of mind. Similar to daydreaming, visualization is accomplished through the use of your imagination. There are several reasons why visualization can help you cope with panic disorder, panic attacks, and agoraphobia. Consider how your thoughts wander when you feel panic or anxiety. When experiencing a panic attack, your mind may focus on the worry, the worst things that can happen and other cognitive distortions that only add to your sense of fearfulness. Visualization works to expand your ability to rest and relax by focusing your mind on more calming and serene images. Before beginning any of these visualization exercises, make sure your environment is set up for your comfort. To better relax, eliminate any distractions, such as phones, pets or television. Try to find a quiet place where you will most likely be undisturbed. Remove any heavy jewelry or restricting clothing, such as tight belts or scarves. Get ready to relax by either sitting or lying down in a position that feels most comfortable to you. To begin, it can be helpful to slow your breathing down with a deep-breathing technique. Close your eyes and try to let go of any tension you may be feeling throughout your body. To relax your body and mind even further, it may also be beneficial to try a progressive muscle relaxation exercise before you begin your visualization. Try to set aside about five to 15 minutes to visualize. How to Use 3-Part Breath to Ease Panic Disorder Symptoms The Serene Beach Scene The following is a beach scene visualization exercise that you can practice on your own. Beach scenes are one of the most popular visualizations due to their calming and tranquil impact. Feel free to change it to better suit your needs and imagination. Use this visualization to relax, unwind and briefly escape from your day-to-day tasks. Visualization Exercise: White Sandy Beach Imagine that you are resting on a white sandy beach and feel safe, calm, and relaxed as you think about the following:Turquoise water and a clear, blue skyThe sound of soft waves as the tide gently rolls inThe weight of your body sinking into your beach chairThe warmth of the sand on your feetA large umbrella keeping you slightly shaded, creating just the right temperatureRelax your face and let go of any tension in your forehead, between your eyebrows, your neck, and your throat. Soften your eyes and rest. Allow your breath to slow down and match the rolling waves of the water. There is no effort to be here; spend time just taking it all in. Once this relaxation feels complete, imagine that you get up and slowly walk away from the beach. Remember that this beautiful place is here for you whenever you need to come back. Take your time and slowly open your eyes. Use Your Own Creativity If the beach scene doesn’t really fit you, try coming up with your own visualization. Think of a place or situation that you find to be very relaxing, such as lying down in a large field of flowers and grass, or enjoying a beautiful view of a mountain or forest. When visualizing your calming scene, think about what you are experiencing through all of your senses. Notice what you hear, smell, taste and how your body feels. When you feel ready to leave your relaxation scene, take your time and gradually return your mind to the present. To get better at visualization, try practicing at least several times a day. Relaxation techniques tend to be more helpful if you first start practicing at a time when you are not experiencing high anxiety. Through regular practice, you will more easily be able to use visualization when you really need it, such as when you start feeling the physical symptoms of panic and anxiety. The 7 Best Online Anxiety Support Groups

Sunday, May 24, 2020

Access Of Mental Health Resources - 2519 Words

Access to Mental Health Resources in Developing Nations Introduction Mental health is a term used to describe a person’s psychological state in regards to their emotional and behavioural performance. Those considered with good mental health are thus satisfactory in their psychological state and are able to function normally without any emotional or behavioural barriers. Likewise, those with poor mental health or those diagnosed with other mental illnesses and disorders are at an unsatisfactory state and are unable to function as optimally as those with good mental health. Mental health may also encompass neurological, mental and addiction disorders. Currently, there are over 450 million people suffering from mental health disorders,†¦show more content†¦Such absences of basic mental health care leave those with mental illnesses with very few options. Many of those with mental illnesses, disabilities and disorders are met with stigma and excluded from society and lack basic human rights such as food, clothing and shelter. A significant number are also denied rights to vote, marry and have children and discriminated against within the workplace, education and housing. As a result, people with mental illnesses are a vulnerable group and are generally forced into situations of poverty from the lack of treatment or extreme discrimination. In turn, people are forced into situations where they are not able to access the mental care they require in order to cope with their situation and thus, perpetuating a vicious cycle. Timeline 1945 – During World War I, many soldiers were diagnosed with ‘Shell Shock’ which was believed to have been a physiological disorder from a soldier’s horrible sights in battle which have led to the inability to participate in war. 1946 – US President Harry Truman singed the National Mental Health Act and created the National Institute of Mental Health 1960 – Declared the World Mental Health year by the World Federation for Mental Health 1990 - Infant Health and Development Programme, helps to teach maternal mothers the importance of proper diet to low-weight newborns. This brings light to the connection between proper physical and mental health. 2008 - WHO’s Mental Health

Wednesday, May 13, 2020

The Principles Of Unilever Ceo Paul Polman - 2170 Words

Dove was launched in the market by Unilever in 1957. With a vision to motivate the people to feel good and look good, it aimed to help women to become confident about their skin and appearance. Their basic aim is to get more out of life with brands and services that are actually good for them and also for others. They intend to bring the international expertise to the reach of people belonging to different cultures and backgrounds. It also wants its products to be affordable by all kinds of customers. â€Å"Our purpose is to make sustainable living commonplace. We work to create a better future every day, with brands and services that help people feel good, look good, and get more out of life.† We cannot close our eyes to the challenges that the world faces. Business must make an explicit and positive contribution to addressing them. I’m convinced we can create a more equitable and sustainable world for all of us by doing so,† says Unilever CEO Paul Polman. The basic principles of Unilever are following ïÆ'Ëœ Healthier future by providing antiseptic and cholesterol free products ïÆ'Ëœ More confident future by providing quality beauty products for men and women ïÆ'Ëœ Better future for children by providing oral care brands and nutritional products ïÆ'Ëœ Creating a planet and environment friendly future by initiating Cleaner Planet Plan through laundry plans and forest management products in Africa ïÆ'Ëœ Better future for farmers by utilizing raw materials from agriculture and forestry. 2.Show MoreRelatedCorporate Social Responsibility Of Unilever And Procter Gamble Essay1022 Words   |  5 PagesUnilever and Proctor Gamble have some similarities in their approaches to corporate social responsibility, but they implement their ideas in different ways. Unilever and Procter Gamble are both committed to reducing greenhouse gases and water usage, not only for their companies as well as their customers. Unilever’s CEO Paul Polman announced his â€Å"Compass Vision† shortly after acquiring his current position. The vision aimed to double the size of Unilever’s business while reducing their environmentalRead MoreUnilever: Leadership Knows No Boundaries1409 Words   |  6 PagesUnilever: Leadership Knows No Boundaries Leadership is a complex subject that has been defined by numerous experts and theorists in nearly every industry around the world. There are as many definitions for leadership as there are companies that profess to be focused on leading their firms effectively. But merely talking about leadership and its application to the business world is no match for the application of leadership principles used to guide a firm’s decision-making and strategy. AccordingRead MoreEthical Policies Vs. Corporate Social Responsibilities1238 Words   |  5 Pagesis to make profits and there can be either positive or negative Impact by the company on operation of business. Simply business ethics is the behavior of the business in accordance with the society or community [1]. Unilever Company Code of Practice Paul Polman (CEO) of Unilever Company reported that its business earned reputation based on integrity and interests in accordance with people, employees and brands. By investing for growth and making good balance over short term and long-term interestsRead MoreUnilever And Proctor And Gamble1568 Words   |  7 Pages Unilever Individual Case – Adam Vrablec 1. In recent years, Unilever and Proctor Gamble have both taken major steps in creating a more sustainable future. They have done so through launching major corporate responsibility initiatives with the hopes of becoming more energy efficient while simultaneously increasing global quality of life. Obviously, this is no easy task and it requires reconstruction of every part of their respective companies, not just exclusive to manufacturing and distributionRead MoreUnilever Essay1120 Words   |  5 PagesDATE: Karl Schmidt Jared Sessum Sustainable Tea at Unilever, Harvard Business School January 29, 2013 This memorandum addresses the following questions based on information found in the Harvard Business School case study on Unilever: Why did Unilever commit to sustainably source 100% of its tea? Has Rainforest Alliance certification been success for Unilever –why or why not? What should Unilever do with its tea business in India? Why has Unilever committed to sustainably source 100% of its agriculturalRead MoreUnilever Strategy and Strategic Decision-making Process 2955 Words   |  12 PagesThe case looks at prescriptive strategy as applied to multi-product group of companies. Unilever is based in over a hundred countries where multiple products are being made in each. However, the market is mature which means that growth is stagnant and innovation is almost non-existent. In order to improve on growth and sales, the strategies that are needed look at how to come up with new products that have high profit margins and penetrate new markets. The prescriptive approach was used to come withRead MoreManagement3082 Words   |  13 Pagesboard of directors in McDonald  : Andrew J. McKenna, Susan E. Arnold, Ro bert A. Eckert, Enrique Hernandez and Jr. Jeanne P. Jackson. Top Managers  after the board of director. The top managers which is composed of the chief executive officer (CEO), chief operating officer (COO), chief financial officer (CFO), chief information officer (CIO), president and vice president. Top managers are responsible to be a good planner as they have to make decisions that will affect the entirety of the corporationRead MoreCase Study on Unilever’s Path to Growth Strategy: Is It Working?2447 Words   |  10 PagesI. Current Situation A. Current Performance: Unilever is a world renowned company, which was created in 1930 through the merger of margarine Unie, a Dutch margarine company and British-based Lever Bothers, soap and detergent company. Unilever had 1600 brands and sales marketing efforts in 88 countries all over the world. The main target were to get top-line sales growth of 5-6 percent annually and to increase operating profit margin from 11 percent to over 16 percent both to beRead MoreUniliver Case Study for Financial Management2670 Words   |  11 Pages6/27/12 IBS Case Studies IBS Mumbai Date: 27/06/2012 Time: 20:46:19 FM0001 IBS Case Development Center Unilever Limited: Transforming the Finance ‘Function’ This case study was written by Parveen Sultana and Fathima Reshma Taj H, under the direction of Saradhi Kumar Gonela, IBS, Hyderabad. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. The case was compiled from published sources. LicenseRead MoreCase Study on Unilever’s Path to Growth Strategy: Is It Working?2462 Words   |  10 PagesI. Current Situation A. Current Performance: Unilever is a world renowned company, which was created in 1930 through the merger of margarine Unie, a Dutch margarine company and British-based Lever Bothers, soap and detergent company. Unilever had 1600 brands and sales marketing efforts in 88 countries all over the world. The main target were to get top-line sales growth of 5-6 percent annually and to increase operating profit margin from 11 percent to over 16 percent both to be accomplished

Wednesday, May 6, 2020

Product and Brand Management Free Essays

?AFFECT OF BRANDING ON CONSUMER PURCHASE DECISION IN FMCG GOODS AND DURABLE GOODS? INTRODUCTION What is a BRAND? Brand recognition and other reactions are created by the use of the product or service and through the influence of advertising, design, and media commentary. A brand is a symbolic embodiment of all the information connected to the product and serves to create associations and expectations around it. A brand often includes a logo, fonts, color schemes, symbols, and sound, which may be developed to represent implicit values, ideas, and even personality. We will write a custom essay sample on Product and Brand Management or any similar topic only for you Order Now Concepts Marketers engaged in branding seek to develop or align the expectations behind the brand experience, creating the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or unique. A brand image may be developed by attributing a â€Å"personality† to or associating an â€Å"image† with a product or service, whereby the personality or image is â€Å"branded† into the consciousness of consumers. A brand is therefore one of the most valuable elements in an advertising theme. The art of creating and maintaining a brand is called brand management. A brand which is widely known in the marketplace acquires brand recognition. When brand recognition builds up to a point where a brand enjoys a critical mass of positive sentiment in the marketplace, it is said to have achieved brand franchise. One goal in brand recognition is the identification of a brand without the name of the company present. For example, Disney has been successful at branding with their particular script font (originally created for Walt Disney’s â€Å"signature† logo) which it used in the logo for go. om. â€Å"DNA† refers to the unique attributes, essence, purpose, or profile of a brand and, therefore, a company. The term is borrowed from the biological DNA, the molecular â€Å"blueprint† or genetic profile of an organism which determines its unique characteristics. Brand equity measures the total value of the brand to the brand owner, and reflects the extent of brand franchise. The term brand name is often used interchangeably with â€Å"brand†, although it is more correctly used to specifically denote written or spoken linguistic elements of a brand. In this context a â€Å"brand name† constitutes a type of trademark, if the brand name exclusively identifies the brand owner as the commercial source of products or services. A brand owner may seek to protect proprietary rights in relation to a brand name through trademark registration. Brand energy is a concept that links together the ideas that the brand is experiential; that it is not just about the experiences of customers/potential customers but all stakeholders; and that businesses are essentially more about creating value through creating meaningful experiences than generating profit. Economic value comes from businesses ¶ transactions between people whether they be customers, employees, suppliers or other stakeholders. For such value to be created people first have to have positive associations with the business and/or its products and services and be energised to behave positively towards them  ± hence brand energy. It has been defined as â€Å"The energy that flows throughout the system that links businesses and all their stakeholders and which is manifested in the way these stakeholders think, feel and behave towards the business and its products or services. Attitude branding is the choice to represent a feeling, which is not necessarily connected with the product or consumption of the product at all. Marketing labeled as attitude branding includes that of Nike, Starbucks, The Body Shop, Safeway, and Apple Inc. â€Å"A great brand raises the bar — it adds a greater sense of purpose to the experience, whether it’s the challenge to do your b est in sports and fitness, or the affirmation that the cup of coffee you’re drinking really matters. † – Howard Schultz (CEO, Starbucks Corp. ) The act of associating a product or service with a brand has become part of pop culture. Most products have some kind of brand identity, from common table salt to designer clothes. In non-commercial contexts, the marketing of entities which supply ideas or promises rather than product and services (e. g. political parties or religious organizations) may also be known as â€Å"branding†. OBJECTIVE OF PROJECT WORK Main Objective:The main objective of research is to analysis how the brand effects the customer purchasing decision in FMCG goods and durable goods Sub Objective:The sub objective of research is to understand the choice of the customer is branded or nonbranded goods. JUSTIFICATION FOR CHOOSING A PARTICULAR RESEARCH PROPOSAL Branding can be viewed as a tool to position a product or a service with a consistent image of quality and value for money to ensure the development of a recurring preference by the customer. It is common knowledge that the consumer ¶s choice is influenced by many surrogat es of which the simplest one is a brand name. Although there may be equally satisfying products, the consumer when satisfied with some brand does not want to spend additional effort to evaluate the other alternative choices. Once he or she has liked a part icular brand, he or she tends to stay with it, unless there is a steep rise in the price or a discernible better quality product comes to his/her knowledge, which prompts the consumer to switch the brand. Companies spend a lot of money and time on the branding and thus it needs a careful evaluation on the effect of branding on consumer buying behavior. QUESTIONNAIRE 1. Are you a brand loyal customer? ` Yes ` No 2. Which attributes did attract you to purchase branded products? Rank these attributes in order of their importance to you. ` ` Brand Name Price Easy Availability ` ` Transparent Cleanliness ` Others 3. What was the reason for the delay between the purchase decision and the actual purchase? ` ` ` Financial constraints Waiting for more innovative product Waiting for market response 4. What influenced you to buy the above stated brand(s) ? ` ` ` ` Advertising Word of mouth Attractive packaging Dealer ` Shop Display ` Family/Friend/Relatives ` Any Other 5. Influence of Brand name on purchasing decision ` ` Agree Strongly Agree ` Disagree ` Strongly disagree 6. Influence of Quality on Purchase Decision ` ` Agree Strongly Agree ` Disagree ` Strongly disagree 7. Influence of Price on Purchase Decision ` Agree ` Strongly Agree ` Disagree ` Strongly disagree 8. Influence of Product features on Purchase Decision ` ` Agree Strongly Agree ` Disagree ` Strongly disagree 9. Influence of Family members on Purchase Decision ` ` Agree Strongly Agree ` Disagree ` Strongly disagree 10. Influence of Peer group on Purchase Decision ` ` Agree Strongly Agree ` Disagree ` Strongly disagree 11. Influence of Advertisement on Purchase Decision ` Agree Strongly Agree ` Disagree ` Strongly disagree 12. Will you like to switch your brand preference if you get some promotional scheme with another brand? ` Yes ` No 13. Do you think branded products are better than unbranded products? ` Yes ` No NAME OF THE RESPONDENT: ADDRESS: EDUCATIONAL QUALITICATION: OCCUPATION: AGE: MONTHLY INCOME: 1. 100% Financial Inclusion: A Challenging Task Ahead 2. Afforestation of ARID Was telands Through Energy Plantations: A Case Study from India 3. Agribusiness Sector in Rural India and Increasing Opportunities of E -Commerce 4. Asset prices and inflation is there a predictive link 5. Back Water Tourism in Kerala: Challenges and Opportunities 6. Banking Channel Perceptions An Indian Youth perspective 7. Banking on Themselves 8. Behavioral Skills Trainings in Travel Agencies 9. Brand awareness and preference in rural markets 10. Branding for 21st Century Teenagers 11. Branding India for Health and Spiritual Tourism 12. Branding India: Strategic Challenges and Possible Approaches 2. subliminal messages in advertising and how they affect consumers. How to cite Product and Brand Management, Papers

Monday, May 4, 2020

Alma Mater free essay sample

In an interview with Car Mueller, a 2013 senior attending the University of Illinois took great pride in her Alma Mater. To me the Alma Mater is a cool piece of history. Love being a part of something so much egger than my time here at the University of Illinois. When asked if she had any prior knowledge to the Alma Matter she shared, That my older brother went to the University of Illinois. So every time we came to see him we would always walk past the Alma Mater. Its a University landmark that cannot be missed while either touring or walking around campus. Continuing on with Cars interview she also stated that she often took pictures in front of it, especially when it was dressed up for special events, like when the Illinois basketball team made it to the March Madness tournament, they dressed her n an oversized basketball outfit. We will write a custom essay sample on Alma Mater or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page But from Cars interview it also turned her upside down with the leaving of her Alma Mater. Even the pride that students have shown to the Alma Mater goes way beyond a statue.In late August of 201 2, the Alma Mater packed her bags for the year to get primed and prospered for the fallowing spring. Many students do not understand how someone could take the schools pride and joy away. However, it makes visitors of the university question why there is only a platform with nothing On top Of it! With the Alma Mater gone it doesnt mean its the end. To Car Mueller, she thinks its upsetting to see that she is gone. Its like a part of the University of Illinois has been missing all year. From this Car reflected on her being a senior, As a senior I felt like got the shafted. Every year, like previously stated, many seniors wait in lines to take a final picture of them with the Alma Mater. As the year dwindles down to a close, Car anxiously awaits the arrival of the Alma Mater; It would be nice to get the traditional graduation pictures with my family next to the Alma Mater like many graduates do each year. Throughout the years of students coming and going, the Alma Mater is always going to be one steady symbol of school pride.Even to this day students are always being welcomed by this well-know figure. From one motto, a statue can shape the ideas of how a university shapes its values. Imagine if the Alma Mater was never created? What would have taken her place, a dog or maybe a different statue? As the years go on, however, it could be possible that a bigger and better figure might emerge, but even when we may leave her sight we will always be reminded that she will always be waiting for us to return.