Wednesday, May 13, 2020

The Principles Of Unilever Ceo Paul Polman - 2170 Words

Dove was launched in the market by Unilever in 1957. With a vision to motivate the people to feel good and look good, it aimed to help women to become confident about their skin and appearance. Their basic aim is to get more out of life with brands and services that are actually good for them and also for others. They intend to bring the international expertise to the reach of people belonging to different cultures and backgrounds. It also wants its products to be affordable by all kinds of customers. â€Å"Our purpose is to make sustainable living commonplace. We work to create a better future every day, with brands and services that help people feel good, look good, and get more out of life.† We cannot close our eyes to the challenges that the world faces. Business must make an explicit and positive contribution to addressing them. I’m convinced we can create a more equitable and sustainable world for all of us by doing so,† says Unilever CEO Paul Polman. The basic principles of Unilever are following ïÆ'Ëœ Healthier future by providing antiseptic and cholesterol free products ïÆ'Ëœ More confident future by providing quality beauty products for men and women ïÆ'Ëœ Better future for children by providing oral care brands and nutritional products ïÆ'Ëœ Creating a planet and environment friendly future by initiating Cleaner Planet Plan through laundry plans and forest management products in Africa ïÆ'Ëœ Better future for farmers by utilizing raw materials from agriculture and forestry. 2.Show MoreRelatedCorporate Social Responsibility Of Unilever And Procter Gamble Essay1022 Words   |  5 PagesUnilever and Proctor Gamble have some similarities in their approaches to corporate social responsibility, but they implement their ideas in different ways. Unilever and Procter Gamble are both committed to reducing greenhouse gases and water usage, not only for their companies as well as their customers. 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